This policy sets out how No More Dumb Fights Limited, trading as The Desire Gap (company number 16843925, registered address: 124 City Road, London, EC1V 2NX) collects, uses, and protects any personal data you provide when using desire-gap.com. We are the data controller for the purposes of UK data protection law.

This policy should be read alongside our Terms of Use. By using this site, you agree to the collection and use of your data as described here.

What Information We Collect

We may collect and process the following personal data:

• Information you provide when purchasing a course or digital download, including your name and email address
• Information you provide when signing up to receive emails from us
• Information you submit through any contact or enquiry forms on the site
• Technical data collected automatically when you visit the site, including your IP address, browser type, device type, pages visited, and time spent on the site

How We Use Your Information

We use the information we collect to:

• Process your purchases and deliver the digital products you have bought
• Send you course-related communications and updates
• Send you our marketing emails and newsletters, where you have opted in to receive them
• Provide you with information about our products and services that may be of interest to you, where you have consented
• Improve the content and performance of this site
• Carry out our obligations arising from any contracts between you and us
• Notify you about changes to our products or services

If you do not want to receive marketing emails from us, you can opt out at any time by clicking the unsubscribe link in any email we send, or by contacting us directly at hello@desire-gap.com.

Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract: where processing is necessary to deliver a product or service you have purchased
• Consent: where you have opted in to receive marketing emails or other communications
• Legitimate interests: where we have a legitimate business reason to process your data, such as improving our site and services, provided this does not override your rights

Third-Party Processors

We work with a small number of trusted third-party services to operate this site and deliver our products. These include:

• Stripe: to process payments securely. Stripe handles all payment card data directly and we do not store your payment details on our servers. Stripe’s privacy policy is available at stripe.com/gb/privacy.
• A CRM and email marketing platform: to manage our email list and send marketing communications.
• Google Analytics: to collect anonymised data about how visitors use this site, including pages visited and time spent. This helps us improve the site. Google’s privacy policy is available at policies.google.com/privacy.
• Meta (Facebook and Instagram): we use the Meta Pixel to track visitor behaviour on this site for advertising and retargeting purposes. Meta’s data policy is available at facebook.com/privacy/policy.

Each of these processors is required to handle your data securely and in accordance with applicable data protection law. We do not sell your personal data to any third party.

Cookies and Tracking

This site uses cookies and similar tracking technologies, including those placed by Google Analytics and the Meta Pixel. Cookies are small files stored on your device that help us understand how you use the site and deliver relevant content.

You can control cookies through your browser settings. Please note that disabling certain cookies may affect how the site functions.

Data Storage and Security

Your data is stored on secure servers. Any payment transactions are encrypted using SSL technology. We take reasonable steps to protect your personal data, but please be aware that no method of transmission over the internet is completely secure and you submit data at your own risk.

Your data may be transferred to, processed, and stored outside the UK or European Economic Area. Where this happens, we ensure appropriate safeguards are in place in accordance with UK data protection law.

Disclosure of Your Information

We may share your personal data in the following circumstances:

• With the third-party processors listed above, where necessary to deliver our services
• With any prospective buyer or seller in the event of a sale or transfer of our business or assets
• Where required by law, regulation, or court order
• To protect the rights, property, or safety of our business, our customers, or others

External Links

This site may contain links to third-party websites. Once you leave our site, this privacy policy no longer applies. We are not responsible for the privacy practices of other sites and encourage you to read their policies before submitting any personal data.

Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of any inaccurate data
• Request deletion of your data in certain circumstances
• Object to or restrict how we process your data
• Withdraw consent at any time, where we are relying on consent to process your data
• Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

To exercise any of these rights, please contact us at hello@desire-gap.com. We will respond within 30 days.

Retention

We keep your personal data only for as long as necessary for the purposes set out in this policy, or as required by law. Customer purchase records are retained for six years in line with our legal and tax obligations.

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to check back periodically.